China Wine & Spirit (UK) Co.Ltd. was set up in UK in May 2021, a wholly-owned subsidiary of Beijing Zhongniang International Wine Co.Ltd ("Beijing Zhongniang International"). Beijing Zhongniang International is a wholly-owned subsidiary of Jiuxian Network Technology Co., Ltd ("Jiuxian Technology Group"). Jiuxian Technology Group is a leading wine and spirits company providing a comprehensive sales service in China with the existing ‘JIUXIAN’ online platforms and established retail shopping outlets. It has established 2000 Jiuxian Wine & Spirits Centers across China. Jiuxian has been ranked No. 1 among all distribution enterprises in China for the past 5 years for wine and spirits. The brand value of the company was valued at 50.3 billion RMB in 2022. Jiuxian Technology Group is progressing to be listed on the Shanghai Stock Exchange.
Beijing Zhongniang International was established by Jiuxian Technology Group in 2012 to expand and optimise its overseas supply chain of alcoholic drinks. It has done this by acquisition and through entering into joint ventures or direct supply agreements with wine producers in Australia and Europe,. This has been to sell through the retail outlets of its parent company, Jiuxian Technology Group.
To undertake expansion in alcoholic spirits , China Wine & Spirit (UK) Co. Ltd will play the key role. China Wine & Spirit (UK) Co. Ltd is focusing on the potential for importation of Whisky, the market for which continues to expand in China. China Wine & Spirit (UK) Co. Ltd is undertaking market research to identify premium whiskey suppliers with whom Beijing Zhongniang International can establish a business relationship to import whiskey to China. Beijing Zhongniang International and Jiuxian Technology Group are fully committed to this strategy at all levels up to and including acquisition, joint venture or establishing exclusive supply agreements. This could also include buying cask whiskey and bottling under a Jiuxian Technology Group brand.
China Wine & Spirit (UK) Co. Ltd., as the core bridge of Jiuxian Technology Group in the UK and European markets, will operate the Group's strategy of identifying suppliers and then establishing an effective and efficient supply chain which will promote its international alcoholic market business.
Focus on category expansion and structure optimization, deeply integrate the industrial chain with British producers to identify products that meets the demands of Chinese consumers. Establish exclusive sales agreements for products for the group company Jiuxian Technology. Identify potential distilleries to invest to achieve part/full acquisition or joint venture.
Identify producers with whom cooperation can be achieved to use JIUXIAN own brand or provide supply to be retailed by brand name exclusive to JIUXIAN.
Liaise closely with the Company group to achieve integration of upstream and downstream industries. To make good use of different channels symbiosis. To formate omni-channel advantages with the group's strong technology capabilities, operational capabilities, and channel resources in China to achieve a win-win situation between the company and British producers who will be able to achieve sales to an increasing market of Chinese consumers.
To take advantage of the in-depth understanding of the wine retailers market, China Wine & Spirit (UK) Co is commited to implementing the strategic plan of Jiuxian Technology Group, and to establish supply chains in the UK and European markets through cooperation, customized development, acquisition and other feasible measures.
To expand the UK and European markets in a good time, and introduce high-quality Chinese liquor brands to meet the European market's demand. China Wine & Spirit (UK) Co. Ltd undertakes the task of continuously identifying high-quality brands and seeking product innovation, the integration of high-quality products and the global high-quality supply chains in the UK & Europe, providing high-quality resources for Jiuxian technology Group.
China Wine & Spirit (UK) Co. Ltd., as the operating entity of Beijing Zhongniang International in UK, will represent Jiuxian Technology Group to promote in UK and European markets, through media, exhibitions, tasting activities etc. to popularize the brand of Jiuxian Technology Group, Chinese liquor brand and to understand wine culture. To provide consulting service to let more British companies and consumers recognize Chinese wine brands and gradually accept them.
